How do you encourage young families to buy a mattress online instead of in a store? 
You design mobile-first digital and print solutions that provide the feeling of modern approachable luxury. 

After researching both big box national mattress companies, and smaller online retailers, I narrowed my focus on the target market of urban middle class adults ages 30-45. I began positioning Wicklow Mattresses as an online mattress company as I found that adults in this age group will shop online for large purchases, but are conscious of price and perceived value vs the big national chains. By using a muted winter blue color scheme along with relatable photography, custom graphics, and modern sleek typography I created a visual system that identifies this fictional brand as modern, affordable luxury that inviting customers to cuddle up in comfort.
Identity, UX, Web Design, Editorial Design

You may also like

Back to Top