How do you encourage millennials and young adults to buy a mattress online instead of in a store?
You design mobile-first digital and print solutions that provide the feeling of modern approachable luxury.
After researching both big box national mattress companies, and smaller online retailers, I narrowed my focus on the target market of urban middle class adults ages 30-45. I began positioning Wicklow Mattresses as an online mattress company as I found that adults in this age group will shop online for large purchases, but are conscious of price and perceived value vs the big national chains. By using a muted winter blue color scheme along with relatable photography, custom graphics, and modern sleek typography I created a visual system that identifies this fictional brand as modern, affordable luxury that inviting customers to cuddle up in comfort.