Why in the world is all the wedding advice out there trying to sell me something?
Working as a wedding photographer I witnessed countless newly engaged couples searching for good wedding advice, but it wasn’t until I planned my own wedding that I noticed how every wedding guide was trying to push their own products or services. Given the opportunity to design a book and companion website that utilizes the same visual system, I knew immediately this was my chance to finally create a wedding day survival guide from advice collected from my years in the wedding industry. To avoid seeming like I was pushing my wedding photography business I avoided using my photography, and designed my own custom illustrations as a playful nod to what you would see in tactical survival guides. I also designed the companion website, for desktop and mobile, where users could purchase the book, search for high quality local vendors, and connect in a social environment to share their own wedding planning advice.